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Sydney Sweeney's Nude Ad Sparks Backlash From Female Athletes

prothomalo.com (Bengali) — September 14, 2026 at 04:01 PM UTC

Actress Sydney Sweeney's new advertisement for sports betting platform Novig has sparked controversy for featuring her nude, with critics accusing it of commodifying the female body. She responded with cryptic Instagram posts instead of directly addressing the backlash. The ad uses sports equipment like basketballs and jerseys to cover Sweeney, aiming for creative attention. Olympic athletes, including swimmer Ariarne Titmus, condemned it as disrespectful to female athletes, arguing it sexualizes women's sports and undermines their achievements. Sweeney previously explained the campaign was meant to be a fun concept centered on sports, and she was involved from its creative inception. The controversy highlights ongoing tensions over using female bodies in sports marketing.

With a significance score of 1.4, this news ranks in the top 40% of today's 33370 analyzed articles.

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[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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[2.2]

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[1.9]

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[1.7]

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[1.7]

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[1.5]

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[1.5]

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[1.5]

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[1.3]

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Athletes Slam Sydney Sweeney’s Nude Sports Betting Ad (news18.com)

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1d 14h

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Sydney Sweeney hits back at critics over nude sports betting ad (noticiasaominuto.com)

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SNL alum Chloe Fineman parodies Sydney Sweeney's Novig ad with prosthetic breasts (independent.co.uk)

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Sydney Sweeney defends Novig sports ad by citing athletes' nude magazine covers (tribune.com.pk)

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Sydney Sweeney hits back at athletes over revealing campaign backlash (kino.mail.ru)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

1d 14h

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

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Amy Hunt: Sydney Sweeney ad creates barrier for girls in sport (sports.yahoo.com)

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Sydney Sweeney defends sports ad after female athletes call it sexualizing (zeenews.india.com)

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Sydney Sweeney responds to critics of her sports betting ad with ESPN Body Issue photos (pagesix.com)

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