Sydney Sweeney's Novig ad sparks envy debate among sports figures

Sydney Sweeney's controversial advertising campaign for gaming company Novig, featuring the actress in sports equipment, has sparked outrage from sports figures who accuse it of sexualizing women's athletics. Former Olympic swimmer Ariarne Titmus called the campaign "a slap in the face" to female athletes, while feminist commentator Sanna Sarromaa defends Sweeney, arguing the criticism stems from pure envy and that Sweeney owns her sexuality and career choices. Sarromaa notes Sweeney's brand has always been based on a sexy image, and she questions double standards where overweight women undressing are celebrated as body positivity while attractive women face backlash.