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Sydney Sweeney's Naked Bet Ad Draws Backlash from Female Athletes

theage.com.au [$] — September 14, 2026 at 10:01 AM UTC

Sydney Sweeney faces criticism for a new Novig betting commercial featuring her naked, which detractors call a cynical provocation that undermines her past statements against the sexualisation of her body. The ad, which uses sporting equipment to cover Sweeney, has drawn anger from female athletes like Ariarne Titmus and Tilly Kearns, who say it invalidates progress in women's sport. Critics also point to inconsistencies with Sweeney's feminist film work and her complaints about dehumanising body discourse. Sweeney has compared her ad to ESPN's Body Issue covers, but commentators note those celebrated athletic achievement, whereas her commercial is seen as serving the male gaze to profit a gambling company.

With a significance score of 1.1, this news ranks in the top 57% of today's 33370 analyzed articles.

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[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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[2.2]

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Sydney Sweeney's nude betting ad sparks outrage from female athletes (leggo.it)

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[1.9]

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[1.8]

Female Athletes Slam Sydney Sweeney Betting Ad as Misrepresenting Women in Sports (bbc.com)

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Female athletes slam Sydney Sweeney's nude sports betting ad (cbc.ca)

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[1.7]

Duggan: Sweeney ad backlash shifts focus to female athletes' dedication (rte.ie)

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[1.7]

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[1.5]

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[1.5]

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Sydney Sweeney's Sports Betting Ad Sparks Outrage from Female Athletes (faz.net)

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[1.3]

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[1.1]

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Athletes Slam Sydney Sweeney’s Nude Sports Betting Ad (news18.com)

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SNL alum Chloe Fineman parodies Sydney Sweeney's Novig ad with prosthetic breasts (independent.co.uk)

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1d 15h

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Sydney Sweeney hits back at athletes over revealing campaign backlash (kino.mail.ru)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

1d 14h

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

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Sydney Sweeney defends sports ad after female athletes call it sexualizing (zeenews.india.com)

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Sydney Sweeney responds to critics of her sports betting ad with ESPN Body Issue photos (pagesix.com)

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