Female athletes protest Sydney Sweeney ad with training video flashmob

British sprinter Amy Hunt and dozens of other female athletes have criticized a Novig betting service advertisement featuring actress Sydney Sweeney without clothing. Hunt made her statement immediately after the 200-meter final in Budapest. Hunt, a four-time European champion, condemned the ad in a BBC Sport interview on September 14, saying muscles and hard work represent women in sports. American gymnast Gracie Kramer started a social media flashmob, with athletes posting training videos. Australian swimmer Ariarne Titmus called the ad a slap in the face to women athletes. Sweeney responded to the criticism by posting ESPN magazine covers of other athletes in revealing poses, suggesting double standards in evaluating such photo shoots.