Sydney Sweeney faces backlash for nude Novig sports betting ads
Sydney Sweeney is facing backlash for a nude photoshoot promoting the sports betting app Novig, with critics accusing the campaign of sexualizing female athletes. The actress defended the ads as a playful celebration of sport. The most-liked comment expressed disgust, stating women have fought to be respected for talent, not reduced to bodies. Sweeney countered that the concept was to cut through noise and focus on sports with humor, while others called it a slap in the face to professional athletes. Despite criticism, the posts are driving high engagement, with some praising it as the greatest sports ad. Sweeney indirectly responded by sharing ESPN's Body Issue examples featuring athletes like Serena Williams, and she recently attended the Venice Film Festival.