Australian Olympians slam Sydney Sweeney's sports ad as 'an absolute joke'

Australian Olympic swimmer Ariarne Titmus has condemned a new advertisement featuring US actress Sydney Sweeney, calling it "an absolute joke" and saying she was "infuriated" by the campaign. The ad for Novig, a US sports prediction market in which Sweeney is a shareholder, shows the actress nude or topless with sporting equipment covering her body. Titmus and other Australian athletes criticised it as unnecessary sexualisation of women in sport. The backlash has prompted a social media campaign where female athletes shared footage of themselves competing with the message "This is what sport looks like." Sweeney defended the campaign as "confidence, humour and a playful edge."