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Sydney Sweeney Faces Backlash Over Nearly Nude Sports Betting Ad

kurier.at (German) — September 14, 2026 at 06:01 PM UTC

Actress Sydney Sweeney faces backlash for a new nearly nude advertisement for sports betting platform Novig, drawing criticism from athletes and social media users who accuse her of sexualizing women's sports. The September 9 commercial shows Sweeney covering herself with sports equipment while promoting the platform. Critics, including Olympic swimmer Ariarne Titmus, condemned the ad as disrespectful, with many noting it undermines female athletes' fight for respect and equal treatment in sports. Sweeney, who holds an equity stake in Novig instead of a cash deal, responded to criticism by sharing photos of male and female athletes in revealing poses, suggesting a double standard. The controversy follows similar backlash over her 2025 American Eagle jeans campaign.

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Sydney Sweeney Faces Backlash Over Nearly Nude Sports Betting Ad | News Minimalist

Most significant articles on this story:

[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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Australian MP slams Sydney Sweeney's betting ad as 'toxic' lure (au.news.yahoo.com)

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Female athletes slam Sydney Sweeney's nude sports betting ad (cbc.ca)

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[1.5]

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[1.5]

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[1.3]

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1d 23h

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Athletes Slam Sydney Sweeney’s Nude Sports Betting Ad (news18.com)

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Sydney Sweeney hits back at athletes over revealing campaign backlash (kino.mail.ru)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

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Amy Hunt: Sydney Sweeney ad creates barrier for girls in sport (sports.yahoo.com)

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Sydney Sweeney defends sports ad after female athletes call it sexualizing (zeenews.india.com)

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Amy Hunt joins criticism of Sydney Sweeney's racy ad campaign (m24.ru)

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