Amy Hunt warns Sydney Sweeney betting ad may deter girls from sport

European champion sprinter Amy Hunt has warned that a sports betting advert featuring actor Sydney Sweeney could discourage young girls from participating in sport. Hunt said the campaign risks creating a "barrier" for girls. The advert, for US gambling firm Novig, showed Sweeney in minimal clothing covered by sports equipment and drew significant backlash. Speaking on Good Morning Britain, Hunt stressed that sports role models should highlight what a body can achieve, not how it looks. Hunt noted that 64 per cent of girls drop out of exercise before age 16, urging the removal of obstacles to participation. She added that the positive response celebrating female athletes has outweighed the controversy, shifting the conversation toward celebrating women's sport.