Sydney Sweeney Novig ad backlash: Female athletes condemn 'Just Sports' campaign

sportingnews.com

Actress Sydney Sweeney faces backlash from female athletes over a naked advertisement for sports betting app Novig, with critics accusing the campaign of sexualizing women in sports. The "Just Sports" campaign, launched last week, features Sweeney posing nude covered by sports equipment. Athletes including sprinter Amy Hunt, swimmer Ariarne Titmus, and boxer Skye Nicolson publicly condemned the ad, calling it a "kick in the face" to women in sport. Sweeney, an equity holder in Novig, has not officially commented but posted Instagram stories comparing her campaign to ESPN's former "Body Issue" athlete photoshoots. Novig restricted the ad to users aged 21 and over.


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