Sydney Sweeney’s sexualised gambling ad draws criticism in UK and Australia

Sydney Sweeney's new gambling advertisement for sports betting company Novig has sparked widespread criticism for its sexualised portrayal of women, drawing comparisons to outdated Page Three imagery and raising concerns about promoting gambling to young men. The ad, which features the actress in revealing poses, has been condemned by sportswomen including English sprinter Amy Hunt, who argue it undermines female athletes' achievements. Critics note Sweeney holds equity in Novig, making her a business partner in the campaign. Commentators argue the advertisement targets younger male sports fans through social media, prioritising gambling promotion over genuine sporting values. The backlash highlights ongoing concerns about women's representation in advertising and the gambling industry's ethical standards.