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Female athletes slam Sydney Sweeney's nearly nude betting ad

lapresse.ca (French) — September 14, 2026 at 03:01 PM UTC

Sydney Sweeney's nearly nude advertisement for sports betting platform Novig has sparked outrage among numerous female athletes who condemn the "sexualization" of women's sport. The 58-second spot, released Friday, features the 25-year-old actress posing with sports accessories. The ad has drawn fierce criticism from high-profile sportswomen. Australian swimmer Ariarne Titmus called it "an affront" to women athletes, while French triathlete Mathilde Tily described it as "disgusting," noting female athletes still fight for equal recognition and pay. Olympic champions Brianna Throssell and Gabby Thomas also condemned the campaign. Sweeney, an actress known for "Euphoria," is a shareholder in Novig. The ad, which promotes betting "not on war, not on death, not on politics. Just sport," has garnered nearly 900,000 views on YouTube since its release.

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Female athletes slam Sydney Sweeney's nearly nude betting ad | News Minimalist

Most significant articles on this story:

[2.5]

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