Female athletes slam Sydney Sweeney's betting ad as objectifying

Sydney Sweeney's new Novig betting platform advertisement, featuring the actress in suggestive poses with balls, has sparked widespread backlash from female athletes worldwide. Canadian athletes, including canoeist Sophia Jensen and figure skater Madeline Schizas, posted videos showing their sports achievements with messages like "Dear Sydney Sweeney, this is what a woman in sport looks like." The Canadian Olympic Committee shared a montage of female athletes competing and winning medals, emphasizing hard work over shortcuts. Diver Molly Carlson and gymnast Ellie Black also criticized the ad, with Carlson discussing body image struggles. The backlash follows research showing female athletes face higher rates of visual objectification and online abuse at major events like the Tokyo and Paris Olympics.