Female athletes slam Sydney Sweeney's nude sports-betting ad
Female athletes have condemned a Novig sports-prediction ad featuring Sydney Sweeney nude or scantily clad with sports equipment, calling it "hypersexualized" and damaging to women's sports. The campaign has sparked widespread anger across the athletic community. Australian surfer Felicity Palmateer called the ad "very damaging" for young girls entering sport, while Olympic swimmer Ariarne Titmus said it was a "kick in the face" to women athletes. Swimmer Lani Pallister and boxer Skye Nicholson posted contrasting training videos in response. Sweeney responded Sunday by sharing photos from ESPN's "Body Issue," which featured athletes nude. This follows her controversial 2025 American Eagle campaign accused of promoting eugenics, which she did not apologize for.