Sydney Sweeney loses 200,000 followers after sports betting ad backlash

kino.mail.ru (Russian)

Actress Sydney Sweeney lost over 200,000 Instagram followers within 48 hours following a scandal over her provocative advertising campaign for sports betting platform Novig, according to Life.ru citing Social Blade data. The account lost 136,848 followers on Sunday and approximately 68,000 more on Monday. Initially, the campaign had attracted about 50,000 new followers over three days before the wave of support reversed into a mass exodus. The backlash highlights the risks celebrities face with controversial brand partnerships. Instagram is owned by Meta, which is designated as extremist and banned in Russia.


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Sydney Sweeney loses 200,000 followers after sports betting ad backlash | News Minimalist