Female athletes criticize Sydney Sweeney ad campaign

Actress Sydney Sweeney faces backlash from prominent female athletes over a new sports advertising campaign featuring her nude, losing over 200,000 Instagram followers. Olympic swimmers Ariarne Titmus and Tilly Kearns, gymnast Gracie Kramer, and sprinter Amy Hunt publicly criticized the campaign for sexualizing women's sports. Hunt directly addressed Sweeney in a BBC interview, highlighting the reality of female athletics. Sweeney, a strategic partner in Novig, defended the campaign as confident and playful. The follower loss represents less than one percent of her 25.7 million total, and she has previously faced similar criticism for other advertisements.