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Sydney Sweeney defends sports ad after female athletes call it sexualizing

zeenews.india.com — September 15, 2026 at 03:01 PM UTC

Sydney Sweeney defended her new sports app commercial as "fun" and "playful" after female athletes and Olympic champions criticized it for allegedly sexualizing women's sports. British athlete Lucy Davis and Australian swimmer Ariarne Titmus were among those who publicly condemned the ad, with Titmus calling it "a kick in the face" to women in sports. Sweeney responded via a statement on the Novig website, emphasizing the campaign's focus on sports with "confidence, humour and a playful edge." The ad follows Sweeney's controversial American Eagle jeans campaign from 2025, which also drew criticism. Sweeney also posted ESPN Body Issue covers featuring naked athletes to her Instagram story in response to the backlash.

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[2.5]

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