Sydney Sweeney faces athlete backlash over ad sexualizing women's sports

dhnet.be (French)

Sydney Sweeney faces backlash from female athletes over a Novig sports betting advertisement they accuse of hypersexualizing women's sports, sparking widespread criticism after the video drew over ten million views. Australian Olympic swimmer Ariarne Titmus called the ad an affront to women dedicated to their sport, while French triathlete Mathilde Tily described it as "disgusting." Sprinter Bree Masters shared performance videos to highlight athleticism over appearance. Belgian sports journalist Lucie Drygalski said the ad sets back efforts for recognition in women's sports, noting recent incidents at the Paris 2024 Olympics where camera operators were reprimanded for inappropriate filming of female athletes.


With a significance score of 2.1, this news ranks in the top 23% of today's 33370 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers: