Female athletes slam Sydney Sweeney's nude sports-betting ad

cnn.com

Sydney Sweeney's new sports-prediction ad campaign for Novig, featuring her nude or scantily clad with sports equipment, has sparked anger from female athletes who call it "hypersexualized" and damaging to women's sports. Australian surfer Felicity Palmateer told CNN the campaign sets women's sports backwards, while Olympic swimmer Ariarne Titmus called it "a kick in the face" to female athletes. Swimmer Lani Pallister and boxer Skye Nicholson posted training videos contrasting real sport with the ad's imagery. Sweeney responded Sunday by posting ESPN's "Body Issue" photos, which featured athletes nude. This follows her controversial 2025 American Eagle campaign accused of promoting eugenics, which she addressed in a November GQ interview without apologizing.


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