Olympic champion slams Hollywood actress over nude ad for sports platform

Australian Olympic swimmer Ariarne Titmus has sharply criticized a Novig sports platform advertisement featuring Hollywood actress Sydney Sweeney, calling it an insult to women that sexualizes female sport and devalues athletes' achievements. Titmus described the ad, which shows Sweeney nude with sports equipment covering her body, as an "absolute joke" and a slap to all women dedicated to their craft. She questioned how society still monetizes female bodies, sparking a social media flashmob where Australian sportswomen posted competition photos with the caption "This is what sport looks like." Sweeney rejected the criticism, saying the campaign aimed to focus attention on sport itself and was intended as light and ironic. She later shared photos from ESPN's Body Issue featuring athletes like Serena Williams, while the Female Athlete Project organization accused the ad of promoting misogyny.