Female athletes slam Sydney Sweeney's nude sports-betting ad

abc15.com

Female athletes have condemned a Novig sports-prediction ad featuring Sydney Sweeney nude or scantily clad with sports equipment, calling it "hypersexualized" and damaging to women in sports. Australian surfer Felicity Palmateer expressed "utter disbelief" at the campaign. Palmateer said the ad sets women's sports backwards, while Olympic swimmer Ariarne Titmus called it "a kick in the face" to female athletes. Swimmer Lani Pallister and boxer Skye Nicholson posted training videos contrasting the ad, and the Instagram reel has drawn 37 million views in four days. Sweeney responded Sunday by posting ESPN's "Body Issue" photos featuring nude athletes. This follows her controversial 2025 American Eagle campaign accused of promoting eugenics, which she addressed in a GQ interview without apologizing.


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