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Female athletes criticize Sydney Sweeney ad for sexualizing women in sports

abc7.com — September 15, 2026 at 06:01 PM UTC

An advertising campaign featuring actor Sydney Sweeney for sports prediction platform Novig has drawn backlash from female athletes who accuse it of sexualizing women in sports, with critics calling the ad disrespectful. Four-time Olympic swimming gold medalist Ariarne Titmus expressed fury on Instagram, while British sprinter Amy Hunt highlighted athletes' muscles and hard work in a post-race BBC interview. Former gymnast Gracie Kramer and rugby player Sofie Fella also condemned the ad on social media. Novig and Sweeney's publicist did not immediately respond to comment requests. Sweeney posted ESPN Body Issue covers in an apparent response, and the ad follows her previous controversial brand campaigns, including a 2025 American Eagle partnership.

With a significance score of 1.7, this news ranks in the top 31% of today's 33370 analyzed articles.

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[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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Sydney Sweeney's nude sports betting ad draws backlash from female Olympians (deadline.com)

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Gracie Kramer Criticizes Sydney Sweeney Betting Ad, Sparks Athlete Trend (sports.yahoo.com)

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Sydney Sweeney ad backlash: Critics say it undermines women's sports progress (nytimes.com)

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Sydney Sweeney's nude betting ad sparks outrage from female athletes (leggo.it)

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Sydney Sweeney faces athlete backlash over ad sexualizing women's sports (dhnet.be)

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Sydney Sweeney's Nude Ad Sparks Outrage Among Female Athletes (watson.ch)

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[1.9]

Olympic champions slam betting ad with nude Sydney Sweeney as 'slap in the face' (gsp.ro)

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Female athletes slam Sydney Sweeney's nearly nude betting ad (lapresse.ca)

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Female athletes criticize Sydney Sweeney ad campaign (svd.se)

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Female athletes hit back at Sydney Sweeney's nude gambling ad: 'This is what women in sport look like' (nytimes.com)

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[1.8]

Female Athletes Slam Sydney Sweeney Betting Ad as Misrepresenting Women in Sports (bbc.com)

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Australian MP slams Sydney Sweeney's betting ad as 'toxic' lure (au.news.yahoo.com)

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Female athletes slam Sydney Sweeney's nude sports betting ad (cbc.ca)

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[1.7]

Duggan: Sweeney ad backlash shifts focus to female athletes' dedication (rte.ie)

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[1.7]

Female athletes criticize Sydney Sweeney ad for sexualizing women in sports (abc7.com)

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Sweeney's sports betting ad sparks backlash over sexist marketing (theguardian.com)

1d 10h

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Female athletes slam Sydney Sweeney ad as demeaning to women's sports (ca.sports.yahoo.com)

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Sydney Sweeney's Novig ad sparks backlash from Olympic athletes (midilibre.fr)

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Female athletes criticize Sydney Sweeney's sexualized sports ad (yahoo.com)

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[1.5]

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1d 6h

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[1.5]

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[1.5]

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1d 15h

[1.5]

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1d 21h

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Sydney Sweeney's Nude Ad Sparks Backlash From Female Athletes (prothomalo.com)

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Sydney Sweeney's Sports Betting Ad Sparks Outrage from Female Athletes (faz.net)

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1d 16h

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1d 23h

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Female athletes slam Sydney Sweeney's nude sports betting ad (khaleejtimes.com)

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Australian Olympian Tilly Kearns Says Sydney Sweeney Ad Undermines Female Athletes (nine.com.au)

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Athletes Slam Sydney Sweeney’s Nude Sports Betting Ad (news18.com)

1d 12h

[1.0]

Athletes hit back at Sydney Sweeney betting ad (bbc.com)

1d 14h

[1.0]

Sydney Sweeney hits back at critics over nude sports betting ad (noticiasaominuto.com)

1d 9h

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SNL alum Chloe Fineman parodies Sydney Sweeney's Novig ad with prosthetic breasts (independent.co.uk)

1d 13h

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Sydney Sweeney defends Novig sports ad by citing athletes' nude magazine covers (tribune.com.pk)

1d 15h

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Sydney Sweeney hits back at athletes over revealing campaign backlash (kino.mail.ru)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

1d 14h

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

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Amy Hunt: Sydney Sweeney ad creates barrier for girls in sport (sports.yahoo.com)

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Female athletes hit out at Sydney Sweeney's betting advert after Budapest final (skysports.com)

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Amy Hunt criticises Sydney Sweeney's nude sports betting ad as 'what women in sport looks like' (espn.com.au)

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Sydney Sweeney defends sports ad after female athletes call it sexualizing (zeenews.india.com)

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Amy Hunt joins criticism of Sydney Sweeney's racy ad campaign (m24.ru)

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Ebanie Bridges defends Sydney Sweeney amid backlash over gambling ad (dailystar.co.uk)

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Sydney Sweeney responds to backlash over sports ad with cryptic Instagram posts (timesofindia.indiatimes.com)

1d 20h

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Sydney Sweeney responds to critics of her sports betting ad with ESPN Body Issue photos (pagesix.com)

1d 10h

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Female athletes protest Sydney Sweeney ad with training video flashmob (kino.mail.ru)

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Sydney Sweeney defends nude betting ad after female athletes' backlash (dailystar.co.uk)

1d 11h