Sydney Sweeney's Nude Ad Sparks Outrage Among Female Athletes

Sydney Sweeney's new advertising campaign for the sports trading app Novig, in which she appears largely nude, has sparked outrage among female athletes who feel the campaign undermines their sport. The ads have also divided opinion online. Australian Olympic swimmer Ariarne Titmus called the campaign a "slap in the face," saying it sexualizes female athletes and disregards the true values of sport. Other athletes, including water polo medalist Tilly Kearns and former gymnast Gracie Kramer, shared videos of their own sporting achievements in protest. Critics argue the campaign reinforces harmful stereotypes in a male-dominated sports world and is inappropriate for young viewers. Some also accuse Instagram of double standards, noting that similar images from regular users are often removed.