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Female athletes criticize Sydney Sweeney ad for sexualizing women in sports

abcnews.com — September 14, 2026 at 10:01 PM UTC

An advertising campaign featuring actor Sydney Sweeney has sparked backlash from female athletes who say it sexualizes women in sports, drawing criticism from Olympians and other competitors on social media. The Novig sports prediction platform ad shows Sweeney with minimal clothing, covered by footballs and sports apparel. Four-time Olympic gold medalist Ariarne Titmus expressed fury, while British sprinter Amy Hunt highlighted athletes' muscles and hard work in a post-race BBC interview. Former gymnast Gracie Kramer and rugby player Sofie Fella also condemned the ad as disrespectful. Novig and Sweeney's publicist haven't commented, though Sweeney posted ESPN Body Issue covers in apparent response. This follows her debated 2025 American Eagle campaign.

With a significance score of 1.5, this news ranks in the top 37% of today's 33370 analyzed articles.

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Female athletes criticize Sydney Sweeney ad for sexualizing women in sports | News Minimalist

Most significant articles on this story:

[2.5]

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Female athletes slam Sydney Sweeney's nude sports betting ad (cbc.ca)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

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Amy Hunt: Sydney Sweeney ad creates barrier for girls in sport (sports.yahoo.com)

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Sydney Sweeney responds to critics of her sports betting ad with ESPN Body Issue photos (pagesix.com)

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Sydney Sweeney defends nude betting ad after female athletes' backlash (dailystar.co.uk)

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