Sydney Sweeney faces backlash over sexualised sports betting ads

independent.co.uk

Sydney Sweeney faces backlash for a sexualised Novig sports betting ad campaign featuring her in states of undress, drawing condemnation from female athletes. British sprinter Amy Hunt and Australian swimmer Ariarne Titmus criticised the ads as inappropriate and harmful to women's sports. Sweeney defended herself on Instagram, citing prior nude campaigns by athletes like Serena Williams and Jason Kelce. Novig founder Jacob Fortinsky said the concept was Sweeney's idea, while she framed it as confident humour. The controversy follows her 2025 American Eagle ad criticised for genetics wordplay.


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