Sydney Sweeney faces Olympic athletes' backlash over Novig ad accused of sexualizing women in sports

milenio.com (Spanish)

Sydney Sweeney faces criticism from Olympic athletes for starring in a Novig campaign accused of sexualizing women in sports. The ad shows her nude or scantily clad, using sports equipment to cover herself. The campaign, titled Just Sports, is for Novig, a US platform for sports betting predictions. Professional athletes and social media users have condemned the advertisement, prompting backlash against the actress. Sweeney, born September 12, 1997, in Spokane, Washington, gained fame through Euphoria and The White Lotus, earning Emmy nominations in 2022. She began acting as a child in productions like The Handmaid's Tale.


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