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Sydney Sweeney’s semi-nude ad sparks backlash over women in sports

theguardian.com — September 14, 2026 at 07:01 PM UTC

Sydney Sweeney's new semi-nude ad for sports betting site Novig has sparked controversy, cementing her reputation as an anti-woke figure while critics question whether her provocative performance is genuine or calculated provocation. The ad features Sweeney in various sports poses, using objects like footballs to cover her breasts while naked to the waist, with facial expressions described as soft-porn style. Olympic swimmer Ariarne Titmus condemned it as "a kick in the face" to women dedicated to their sports careers. Sweeney previously faced backlash over an American Eagle jeans ad perceived as referencing Donald Trump's "great genes" speech, which she denied as divisive. Her latest campaign continues this pattern of courting controversy through sexualized imagery.

With a significance score of 1.3, this news ranks in the top 44% of today's 33370 analyzed articles.

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[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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Sydney Sweeney's nude betting ad sparks outrage from female athletes (leggo.it)

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[1.9]

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[1.7]

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[1.5]

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1d 15h

[1.5]

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1d 15h

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Sydney Sweeney's Sports Betting Ad Sparks Outrage from Female Athletes (faz.net)

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1d 16h

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[1.3]

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Sydney Sweeney’s semi-nude ad sparks backlash over women in sports (theguardian.com)

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

1d 14h

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