Australian Olympians slam Sydney Sweeney's sports ad as 'an absolute joke'

Australian Olympians have condemned a provocative new advertisement featuring US actress Sydney Sweeney, with swimmer Ariarne Titmus calling it "an absolute joke" and saying she was "infuriated" by the campaign. The ad, for sports prediction market Novig, shows Sweeney nude or topless with sporting equipment covering her body. Titmus and other athletes criticised the sexualisation of women in sport, prompting a social media campaign where female athletes shared footage of themselves competing with the message "This is what sport looks like." Sweeney, a shareholder in Novig, defended the campaign as "a fun idea" focused on sports. She later shared images from ESPN's Body Issue featuring nude athletes, appearing to respond to critics without directly addressing their complaints.