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SNL alum Chloe Fineman parodies Sydney Sweeney's Novig ad with prosthetic breasts

independent.co.uk — September 14, 2026 at 12:01 PM UTC

Comedian Chloe Fineman parodied Sydney Sweeney's controversial sports betting ad for Novig in an Instagram video, mocking the ad's focus on the actress's body while wearing prosthetic breasts. The parody comes amid backlash from female athletes who criticized the campaign for sexualizing women in sports. Fineman, who recently left Saturday Night Live, repeated the word "sports" while balls were thrown at her chest, joking the ad was "actually about tits." The original ad featured Sweeney posing nude with sporting equipment. Critics including Olympic runner Hannah Williams and swimmer Ariarne Titmus condemned the campaign as disrespectful to female athletes. Sweeney defended the ad on Instagram, highlighting nude campaigns by female athletes like Serena Williams and Ronda Rousey, plus male athletes. She stated the concept was about "confidence, humour and a playful edge." The controversy follows her 2024 American Eagle campaign criticized for eugenics-related language.

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