Female athletes slam Sydney Sweeney's Novig ad as sexualizing their sport

theguardian.com

Sydney Sweeney faces backlash from female athletes over a Novig sports betting ad they say sexualizes women's sports. The viral commercial, viewed over 22 million times, shows her nude body covered by sports equipment. British sprinter Amy Hunt led protests, citing her own athletic achievements and painful realities like competing during her period. Olympians Sophie Capewell and Ariarne Titmus also condemned the ad, while hundreds of athletes posted footage of their own competitions in response. Sweeney defended herself by sharing images of athletes posing nude for magazines. Novig's founder defended the ad, while a PR consultant called it "cynical soft porn" that benefits from controversy.


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