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Olympians slam Sydney Sweeney's betting ad for sexualizing women's sport

abc.net.au — September 14, 2026 at 02:01 AM UTC

Actress Sydney Sweeney's new sports betting advertisement, featuring her mostly nude, has drawn widespread condemnation from elite athletes who say it sexualizes and belittles women in sport. The ad has been viewed over 33 million times on Instagram. Australian Olympic swimmers Ariarne Titmus and Lani Pallister, Hockeyroos goalkeeper Joc Bartram, and boxer Skye Nicolson were among dozens of athletes criticizing the campaign. They argue it undermines decades of progress in recognizing female athletes for talent, not sexuality, with Titmus calling it "an absolute joke" and "a kick in the face." Sweeney responded by posting images from ESPN's Body issue, featuring nude elite athletes like Serena Williams and Ronda Rousey. This follows her 2025 American Eagle campaign, which drew backlash over eugenics allusions and was praised by President Donald Trump.

With a significance score of 1.3, this news ranks in the top 44% of today's 33370 analyzed articles.

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[2.5]

Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad (nrc.nl)

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[2.2]

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Sydney Sweeney's nude betting ad sparks outrage from female athletes (leggo.it)

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Sydney Sweeney faces athlete backlash over ad sexualizing women's sports (dhnet.be)

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Sydney Sweeney's Nude Ad Sparks Outrage Among Female Athletes (watson.ch)

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Olympic champions slam betting ad with nude Sydney Sweeney as 'slap in the face' (gsp.ro)

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Female athletes slam Sydney Sweeney's nearly nude betting ad (lapresse.ca)

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Female athletes criticize Sydney Sweeney ad campaign (svd.se)

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Female athletes hit back at Sydney Sweeney's nude gambling ad: 'This is what women in sport look like' (nytimes.com)

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[1.8]

Female Athletes Slam Sydney Sweeney Betting Ad as Misrepresenting Women in Sports (bbc.com)

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Australian MP slams Sydney Sweeney's betting ad as 'toxic' lure (au.news.yahoo.com)

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Female athletes slam Sydney Sweeney's nude sports betting ad (cbc.ca)

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[1.7]

Duggan: Sweeney ad backlash shifts focus to female athletes' dedication (rte.ie)

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[1.7]

Female athletes criticize Sydney Sweeney ad for sexualizing women in sports (abc7.com)

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Sweeney's sports betting ad sparks backlash over sexist marketing (theguardian.com)

1d 10h

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Female athletes slam Sydney Sweeney ad as demeaning to women's sports (ca.sports.yahoo.com)

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Female athletes criticize Sydney Sweeney's sexualized sports ad (yahoo.com)

1d 15h

[1.5]

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23h

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[1.5]

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1d 6h

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[1.5]

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[1.5]

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1d 15h

[1.5]

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Sydney Sweeney's Sports Betting Ad Sparks Outrage from Female Athletes (faz.net)

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1d 16h

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[1.3]

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1d 11h

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Olympians slam Sydney Sweeney's betting ad for sexualizing women's sport (abc.net.au)

1d 23h

[1.3]

Female Athletes Criticize Sydney Sweeney Ad for Sexualizing Their Sport (usnews.com)

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[1.3]

Sydney Sweeney faces backlash from female athletes over nude sports betting ad (ca.news.yahoo.com)

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Female athletes slam Sydney Sweeney's nude sports betting ads (cnn.co.jp)

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Sydney Sweeney defends sports ad after athletes call it sexualising (khaleejtimes.com)

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Australian Olympian Tilly Kearns Says Sydney Sweeney Ad Undermines Female Athletes (nine.com.au)

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Athletes Slam Sydney Sweeney’s Nude Sports Betting Ad (news18.com)

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Athletes hit back at Sydney Sweeney betting ad (bbc.com)

1d 14h

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Sydney Sweeney hits back at critics over nude sports betting ad (noticiasaominuto.com)

1d 9h

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SNL alum Chloe Fineman parodies Sydney Sweeney's Novig ad with prosthetic breasts (independent.co.uk)

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Sydney Sweeney defends Novig sports ad by citing athletes' nude magazine covers (tribune.com.pk)

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Amy Hunt: Sydney Sweeney ad creates 'barrier' for girls in sport (bbc.co.uk)

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Sydney Sweeney hits back at athletes over revealing campaign backlash (kino.mail.ru)

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Athletes hit back at Sydney Sweeney betting ad: 'This is what women in sport look like' (bbc.co.uk)

1d 14h

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Amy Hunt hits back at Sydney Sweeney ad: this is what women in sport look like (sports.yahoo.com)

1d 13h

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Amy Hunt: Sydney Sweeney ad creates barrier for girls in sport (sports.yahoo.com)

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Female athletes hit out at Sydney Sweeney's betting advert after Budapest final (skysports.com)

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Amy Hunt criticises Sydney Sweeney's nude sports betting ad as 'what women in sport looks like' (espn.com.au)

1d 10h

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Sydney Sweeney defends sports ad after female athletes call it sexualizing (zeenews.india.com)

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Amy Hunt joins criticism of Sydney Sweeney's racy ad campaign (m24.ru)

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Ebanie Bridges defends Sydney Sweeney amid backlash over gambling ad (dailystar.co.uk)

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Sydney Sweeney responds to backlash over sports ad with cryptic Instagram posts (timesofindia.indiatimes.com)

1d 20h

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Sydney Sweeney responds to critics of her sports betting ad with ESPN Body Issue photos (pagesix.com)

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Sydney Sweeney fires back at critics of her naked sports ad (dailystar.co.uk)

1d 11h

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Sydney Sweeney defends nude sports ad with ESPN magazine covers (foxnews.com)

1d 23h

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British runner Amy Hunt urges role models after Sweeney betting ad backlash (aawsat.com)

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Female athletes protest Sydney Sweeney ad with training video flashmob (kino.mail.ru)

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British runner Amy Hunt criticizes Sydney Sweeney's viral women in sports ad (hitc.com)

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Sydney Sweeney defends nude betting ad after female athletes' backlash (dailystar.co.uk)

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