Female athletes criticize Sydney Sweeney's sexualized sports ad

yahoo.com

Sydney Sweeney's new advertisement for the sports trading platform Novig is drawing criticism from female athletes worldwide, who accuse the actress of sexualizing women's sport in the "Just Sports" campaign. Retired Olympic swimmer Ariarne Titmus called the ad "a kick in the face" to women dedicated to their athletic craft, while former UCLA gymnast Gracie Kramer started a viral trend of women posting their own sports videos in response. Olympic water polo player Tilly Kearns and the Female Athlete Project also condemned the campaign. The ad, which features Sweeney nude and covered by sports equipment, follows her previous controversial American Eagle jeans campaign from last year.


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