Here's a revised title: Female athletes hit back at Sydney Sweeney's sports betting ad

Actress Sydney Sweeney's revealing advertisement for sports betting app Novig has sparked outrage, with female athletes accusing the campaign of sexualizing and belittling women's sports. They are responding with viral video compilations celebrating athletic achievement under the hashtag #womeninsports. Gymnast Gracie Kramer initiated the backlash on TikTok, followed by hundreds of similar posts. European champion sprinter Amy Hunt and Olympic swimmer Ariarne Titmus publicly condemned the ad, emphasizing the dedication and hard work of female athletes. The controversy follows broader criticism of sexualization in sports, including Nike's Olympic outfits and new EBU camera guidelines. Novig, a small player in the US prediction market, likely intended the controversy for publicity. Sweeney, who is also a shareholder, approached the company herself and helped craft the message. She previously faced criticism for a jeans advertisement and has responded dismissively to backlash.