Lula's campaign strategists downplay individual credit after runoff win

Brazilian President Luiz Inácio Lula da Silva was re-elected on Sunday, October 25, 2026, defeating Flávio Bolsonaro in a second-round runoff, according to reports from his campaign celebration in São Paulo. Deputy André Janones, credited with leading Lula's digital strategy, declined the title of "the man of the turnaround," stating the victory belonged to Lula, whose energy he merely channeled through a WhatsApp channel with over 10 million followers. He said the campaign "reacted to cowardice" by uniting to defend democracy. Campaign marketer Sidônio Palmeira said the team faced challenges including Trump, tariffs, and the Bolsonaro family, and denied pressure after the first-round loss. He confirmed suggesting a ban on betting platforms, which Lula accepted. Janones said no government positions have been discussed.