How a Brazilian congressman built a digital army for Lula's campaign

bbc.com (Portuguese) —

Brazilian congressman André Janones built a digital army of 10.8 million WhatsApp followers to mobilize support for President Lula's re-election campaign, and now seeks recognition and influence in the new government. Lula publicly praised Janones as "our general" in his victory speech, while Janones demanded apologies from doubters. His Instagram grew 147% during the campaign, though his own congressional vote total fell 67% from 2022. Analysts suggest Janones' confrontational digital strategy may reshape left-wing campaigning, though experts warn such methods risk promoting personalist politics over policy debate.


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How a Brazilian congressman built a digital army for Lula's campaign | News Minimalist