Trump's 'super intelligence' rebrand faces expert skepticism

President Donald Trump announced on Tuesday that the term "artificial intelligence" should be replaced with "super intelligence," or "SI," during his speech to the UN General Assembly, saying the current name sounds "fake." He stated all US documents will use the new term, though experts doubt the rebrand will gain traction. The name change follows Trump's recent renaming of Lake Ontario and the Gulf of Mexico, and he polled followers on Truth Social before selecting "super intelligence." However, tech experts note that "super intelligence" already has a specific meaning in the industry, referring to hypothetical systems that surpass human intellect, making the rebrand misleading for current AI. Some officials in Trump's circle, including US Chief Technology Officer Ethan Klein, have adopted the term, but academics like Simon Coghlan and Ben Leong predict professionals will reject it, as it exaggerates today's AI capabilities. Canada's AI minister Evan Solomon also dismissed the change, referencing Trump's earlier renaming efforts.