Tesla shares rise 5% on Roadster reveal, but analysts see limited financial impact

Tesla shares rose 5% in premarket trading Friday after unveiling a redesigned Roadster with thrusters for short flights, nearly a decade after taking deposits for the sports car. Production is targeted for 2028. The white two-seater, developed with SpaceX, was demonstrated Thursday, accelerating from 0-60 mph in under a second with a 230 mph top speed. Analysts expect limited financial impact due to low production volumes, though they acknowledge positive brand effects. Tesla has shifted focus toward autonomous driving and robotics, with third-quarter results due October 21. Shares remain down about 17% year-to-date, and the Roadster's halo effect may face a changed market compared to 2020.