Samsung Galaxy foldable sales jump 45% after iPhone Duo launch

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Samsung reports a 45 percent sales boost for its Galaxy Z Fold 8 devices in Europe, potentially driven by Apple's new iPhone Duo announcement. Search interest in Samsung foldables jumped 260 percent between September 6 and 12, coinciding with the iPhone Duo's reveal. This surge occurs despite global smartphone sales hitting a 14-year low, though evidence linking Apple's device to Samsung's success remains circumstantial. Apple's ability to popularize existing technology may be expanding the foldable market, with Samsung benefiting from heightened consumer attention. The company's UK division highlighted the sales growth since the devices launched in August.


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