iPhone Duo interest may be boosting Samsung Galaxy foldable sales in Europe
Samsung reports a 45 percent sales boost for its Galaxy Z Fold 8 and Z Fold 8 Ultra in Europe since August, potentially driven by interest in Apple's new iPhone Duo. The surge comes despite global smartphone sales hitting a 14-year low. Samsung UK highlighted the foldable sales increase in a blog post, noting a 260 percent rise in Google searches for its foldables from Sept. 6 to 12, coinciding with the iPhone Duo announcement. The company launched the devices in August. The connection to Apple is circumstantial, but analysts suggest Apple often popularizes existing tech for mainstream audiences. Samsung's strong foldable performance contrasts with broader market declines, though the iPhone Duo's high price point remains a factor.