Huawei's foldable sales surge as Apple's first foldable iPhone launches in China

Apple's first foldable iPhone launched in stores after pre-orders, but in China, curiosity about the format appears to have boosted competitor Huawei's sales instead. The Huawei Pura X Max reportedly saw weekly sales jump about 38% between October 16 and 21, coinciding with the iPhone Duo's pre-order period, according to Chinese distribution data. No absolute volumes or causal link were provided, and Apple declined to comment. Huawei's foldable lineup has sold over 3.21 million units since launch, with the Pura X Max building on the original Pura X from spring 2025. The format remains rare outside China, where consumers may prefer the established, cheaper option.