GTA 6 Gameplay Leaks Through Viral Miami Marketing Stunt

Rockstar Games appears to have released new GTA 6 gameplay footage through a viral marketing campaign, recreating a real-world event inside the game. The studio reposted the clip on Instagram, confirming it as authentic game footage. The video shows a person driving on Ocean Drive, filming flashy cars while pedestrians walk by, with a second angle captured from the sidewalk. Fans speculate the two filmmakers are characters Jason and Lucia, though the image quality prevents confirmation. The sequence replicates a real video from October, when Rockstar partnered with West Coast Customs to parade GTA 6 vehicles through Miami streets. The marketing strategy has generated significant buzz, with some initially questioning if the footage was AI-generated. Rockstar previously used a similar tactic by teasing gameplay during a South Park episode. GTA 6 launches in one week, marking the first new GTA title in 13 years, with preloading now available.