GTA 6 anticipation slows sales of NBA 2K27 and other games, Take-Two CEO says

za.ign.com —

Take-Two CEO Strauss Zelnick said anticipation for Grand Theft Auto 6 caused some gamers to delay purchases of other titles, including the company's own NBA 2K27, which sold 4 million units and fell below forecasts. NBA 2K27, released September 4, 2026, still ranks as the second-best launch in the franchise's history, Zelnick noted. He attributed the shortfall to a crowded release period and consumer focus on GTA 6, which launches November 19. Take-Two reported quarterly revenue of $1.6 billion, slightly below its guidance, but reaffirmed fiscal 2027 revenue outlook of $8-$8.2 billion. GTA 6 is expected to be the largest entertainment launch ever, potentially straining other publishers.


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