Massa meets Lula's digital strategist to build anti-Milei front for 2027

Sergio Massa met Monday in Buenos Aires with André Janones, the architect of Brazil's "Lula army" digital campaign, as the Peronist leader builds a "national anti-Milei front" ahead of Argentina's 2027 elections. Janones, who led Lula's WhatsApp channel reaching 10 million users, shared his digital strategy with Massa during a two-hour meeting at the Frente Renovador offices. Massa also discussed his opposition front plans with the Brazilian team, who received Argentine national team jerseys as gifts. Massa has been invited to Lula's January 1 inauguration alongside Axel Kicillof and Alberto Fernández. The front may include Horacio Rodríguez Larreta, Miguel Pichetto, and radical leaders, drawing inspiration from Brazil's broad coalition model.