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Brazilian lawmaker shares Lula's digital playbook with Argentina's Massa

poder360.com.br (Portuguese) — November 3, 2026 at 07:01 AM UTC

Brazilian congressman André Janones traveled to Argentina on Monday to meet with Sergio Massa, the main opponent of President Javier Milei, to share digital strategies from Luiz Inácio Lula da Silva's successful reelection campaign. Janones, creator of the "Exército do Lula" digital channel that boosted Lula's second-round victory, confirmed Massa wanted to learn from the experience. The Brazilian campaign overcame a deficit to win by over 10.4 million votes, securing 51.78% against Flávio Bolsonaro's 48.22%. Massa's team stated the former economy minister aims to build a broad anti-Milei front including non-Peronist forces ahead of Argentina's 2027 presidential elections. Massa previously lost to Milei in the 2023 runoff.

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