Meta launches AI assistant for small business owners

Meta has launched an AI-powered assistant for small business owners, integrating data from Facebook, Instagram, Meta Ads, and Google Workspace into Meta AI to optimize platform strategies. The tool uses conversational prompts to provide recommendations and insights, including specific guidance based on ad examples. It can also convert information into documents and spreadsheets, and generate recurring tasks and reminders for business owners. Meta frames this as a first step toward broader AI adoption, with future tools like Business Agent and Business Assistant aiming to automate promotional activities. The features are free initially, but expanded use will require a Meta One subscription.