Meta's Zuckerberg: Muse chatbot has 10M users, but AI costs mean it won't stay free

Meta CEO Mark Zuckerberg says its AI chatbot Muse, launched in September, has over 10 million users and is expected to generate more revenue per user than Facebook or Instagram, though he admits AI is costly and won't remain free. Shopping is Muse's most common use case, with consumers spending an average of $200 per purchase. Zuckerberg stated Muse's revenue could surpass existing platforms, as the company enters a scaling phase targeting billions of users. Meta is working with partners like Shopify and Walmart on a Personal Agent Protocol for secure consumer-business agent interactions. CFO Susan Li noted the market will move away from agents mimicking human navigation of digital experiences.