Meta's Muse tops 10M users, with shopping a key driver

Meta's AI app Muse has surpassed 10 million users, with shopping and personal productivity emerging as top activities, CEO Mark Zuckerberg revealed during Wednesday's Q3 earnings call. Zuckerberg said over 25% of Muse users engage daily, and more than a quarter of shopping users average purchases exceeding $200. He cited fintech company Plaid reporting unprecedented connector activity, while noting users trust Muse's security features like "Muse Secure VM." Meta plans to scale Muse, forecasting higher revenue per user than its family of apps, which generates several hundred dollars annually. The company expects profitability after scaling, with compute costs projected to improve by over 10x next year.