Apple's iPhone 18 Pro tops China sales with 33% market share

9to5mac.com —

Apple's iPhone 18 Pro and Pro Max became the best-selling smartphones in China during their launch week, giving Apple a 33% market share and reversing a broader industry sales decline. Counterpoint Research attributes the success to three factors: the delayed launch of the base iPhone 18 pushing buyers to premium models, rising prices across the sector making Apple's absorbed costs seem better value, and aggressive retailer and carrier promotions. Overall Chinese smartphone sales fell 17% year on year since July, but the iPhone 18 Pro series grew 12% year on year in its first three days, helping Apple claim the top spot in Week 38.


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