Google expands AI Mode ads to 10 new countries

Google is expanding advertisements in its AI Mode search feature to ten new countries, including Australia, Canada, India, and Nigeria, with Brazil, Mexico, and the UK to follow later this year. The move follows Alphabet's third-quarter earnings call, where executives noted AI Mode's lower monetization and spending exceeding revenue. Early ad results are reportedly promising, potentially pushing the feature toward profitability. AI Mode launched across the US in May 2025, with ad testing beginning in November. The US will also receive "multiturn" ads, which display sponsored content in follow-up queries.