Amazon Ad Growth Slows to 11% in Q3, Missing Forecasts

variety.com —

Amazon's advertising revenue growth slowed to 11% in Q3 2026, down from 26% in the prior quarter, missing Wall Street expectations due to Prime Day timing and unfavorable foreign exchange rates. The company reported $201.9 billion in net sales and diluted earnings per share of $1.89, below analyst consensus of $202.31 billion and $1.96. Stock fell 4% post-market. Amazon projects Q4 revenue growth between 12% and 16%. Amazon Web Services grew 39% year-over-year to $46 billion, its fastest growth in nearly five years. CEO Andy Jassy projected over 40% annual AWS growth through 2028, calling AI "the biggest transformation in our lifetime."


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