Reddit to require login for most content, testing outside US this quarter

Reddit announced it will require users to log in to access most of its content, marking a major shift from its open-web model. The change will begin testing outside the US this quarter before a global rollout. CEO Steve Huffman said the move aims to improve user experience, bolster its ads business, and prevent bots from scraping proprietary data. The homepage and content accessed via search engines or shared links will remain publicly available. Reddit is still finalizing details, but browsing subreddits or exploring the site without an account will likely be restricted. This represents one of the most significant changes in the platform's 21-year history.